If you have completed a Diploma or Degree and are looking for an exciting opportunity to gain practical work experience, the South African Breweries (SAB) Sales & Marketing Learnership 2026 could be exactly what you need. SAB is one of South Africa’s largest and most respected employers, offering graduates an opportunity to develop valuable skills while working with some of the country’s most recognised beverage brands.
This learnership combines practical workplace experience with structured learning to prepare graduates for successful careers in sales, marketing and customer relationship management. If you are passionate about business, enjoy working with people and want to build a long-term career in the FMCG industry, this programme is worth considering.
About the SAB Sales & Marketing Learnership
The Sales & Marketing Learnership is designed to equip graduates with the knowledge, practical experience and professional skills needed to succeed in a competitive business environment.
Successful learners will work closely with customers, promote SAB products, assist with merchandising, build strong business relationships and help drive sales growth within their allocated area.
The programme also provides valuable exposure to the operations of one of South Africa’s leading beverage companies while allowing learners to develop professionally under the guidance of experienced mentors.
Minimum Requirements
To qualify for the programme, applicants must have:
- A Diploma or Degree qualification
- A valid unendorsed Code 8 driver’s licence
- Basic computer literacy
- Working knowledge of Microsoft Office
- Good knowledge of the local area
- Ability to work flexible hours, including weekends and public holidays when required
- Ability to successfully complete a driver’s assessment before appointment
Skills and Competencies
SAB is looking for graduates who demonstrate:
- Strong communication skills
- Commercial awareness
- Customer service orientation
- Accountability
- Problem-solving skills
- Excellent planning and organisational skills
- Ability to build relationships
- Professional conduct
- Flexibility and adaptability
- Self-motivation
- Sales potential
- Teamwork
These qualities will help learners succeed in a fast-paced commercial environment.
Key Responsibilities
Successful learners will be expected to:
- Build and maintain strong customer relationships
- Promote SAB products and services
- Achieve sales and volume targets
- Support merchandising activities
- Ensure product availability in customer outlets
- Assist with promotional campaigns
- Monitor pricing and product displays
- Maintain accurate customer information
- Manage merchandising assets such as refrigerators and signage
- Assist customers with stock management
- Deliver outstanding customer service
- Participate in sales planning and execution
What You Will Gain
The learnership offers an excellent opportunity to develop practical skills while gaining valuable workplace experience.
Benefits include:
- Practical on-the-job training
- Exposure to South Africa’s FMCG industry
- Sales and marketing experience
- Professional mentorship
- Career development opportunities
- Valuable customer relationship management skills
- Improved commercial knowledge
- Networking opportunities with experienced professionals
- A strong foundation for future career growth
Many graduates use programmes like this to launch successful careers in sales, marketing, business development and commercial management.
Documents You May Need
Prepare the following documents before applying:
- Updated CV
- South African ID
- Diploma or Degree certificate
- Valid Code 8 driver’s licence
- Any additional supporting qualifications
Having your documents ready will make the online application process much quicker.
Important Information
This learnership is available in the Central Region (Kimberley only).
Applicants should be willing to work flexible hours, including weekends when necessary, and must be prepared to travel within their allocated area if required.
SAB is committed to Employment Equity and encourages suitably qualified South Africans to apply.
Final Thoughts
The SAB Sales & Marketing Learnership is an excellent opportunity for graduates who are ready to begin a professional career in one of South Africa’s leading companies. Beyond gaining valuable workplace experience, learners will develop practical sales, marketing and customer service skills that are highly sought after across many industries.
If you have a Diploma or Degree, enjoy working with people and want to build a successful future in the FMCG sector, this programme could be the perfect stepping stone. Submit your application as early as possible to avoid missing this exciting career opportunity.
How to Apply
CLICK HERE TO APPLY
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